2017 - 5 Trends of Cloud Data Integration

We live in a competitive environment, which is why it is important that an organization is able to integrate new business applications quickly, transform data between different formats to realize regulatory record keeping requirements, link trading partners for EDI (Electronic Data Interchange) and manage complicated distributed supply chains that are becoming increasingly complicated by the day...

The Enterprise Technology Paradigm Shift

There has been nothing separating B2B integration from the legacy Internal Integration architectures which include load extract, load ETL and enterprise service bus (ESB). It’s important to inquire if the natural technological forces together with the emerging business applications have played a part in disregarding B2B integration and legacy internal integration architectures. It’s also important to examine which architecture model remains relevant and that which is endangered by the changing trends in technology. And also what architecture model has evolved to challenge the existing three...

The move towards personalization

Personalized or 1:1 marketing is the epitome of targeted marketing – creating tailored messages based on customer propensities, affinities, or other key metrics. Whereas, more general classes of marketing attempt to make wide-cast offers that touch as many customers as possible, personalization tries to optimize campaigns and make the right offer to the right person at exactly the right time. Personalization is undoubtedly a more efficient use of resources and greatly increases conversions...